Thursday April 16, 2015
Fresh food is an essential component of our diets and routines, and something many of us took for granted until the price rose sharply during the recession. But the latest BRC-Neilsen Shop Price Index shows that the price has started to fall. What has changed? Claire Amber Young looks at the current fresh food retail market.
Thursday April 09, 2015
Shows such as The Great British Bake Off and MasterChef have done wonders in inspiring many to take to the kitchen to exercise and explore their creative and culinary tastes. But with 'ordinary people' showcasing their extraordinary skills, have they created unrealistic expectations?
Thursday April 02, 2015
Last week, carnivores across the world opted to get in vegetarian spirit and take part in Meat Free Week. But as the campaign's aims make clear, it is more about getting people to eat less meat than none at all, and to have a more considered approach to our daily diets.
Thursday March 26, 2015
Once upon a time, if you found garlic on your British dinner plate you'd call it "far out". Now, British meals are more intercontinental and adventurous than ever before.
Monday May 26, 2014
Have you heard? Healthy is the new green. In any industry, the number one rule for marketers is to keep an eye on trends and consumer habits. The food sector is no different.
Thursday May 15, 2014
If there’s one thing I just don’t understand, it’s people who post pictures of their meals on social media. But loads of people do it. And as if to prove that even the most annoying social media habits are good fodder for marketing stunts, Birds Eye are giving away free meals, in return for images of their grub being shared on Instagram.
Friday May 09, 2014
When Desperate Houswives actress Eva Longoria opened a steakhouse for women – named SHe – she promised it would “create a feeling of empowerment” and challenge the notion that steakhouses are for blokes who like their beef. However, when it opened its doors on New Years Eve 2012, the difference boiled down to smaller portions, mirrors on the menus for ladies to reapply their lipstick, and “sexy” décor.
Monday April 28, 2014
Trust. For a food brand, it’s vital. It brings brand loyalty, which is the Holy Grail in today’s highly-competitive food and drinks sector.
Wednesday April 02, 2014
OK, so I’ll start by saying that April Fool’s Day has been and gone. This is no joke. We all know the foods that stain our teeth - coffee, red wine, etc. But did you know there are actually foods that can help naturally brighten those pearly whites? And, surprisingly, they are not all your typically healthy foods.
Thursday March 27, 2014
Ever responsive to what the public are searching for, Google has now launched a new tool which allows you to see the healthiest food by comparing one to another.